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Schlage
SCHLAGE - PACKAGING REFRESH
Establish a compelling and intuitive structural package design language for Schalge's new door knobs and levers that can accomodate a variety of styles.
Project SCOPE:
PACKAGING DESIGN
PROTOTYPING
Concept Development
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Tilting the product at a 45 degree angle mimics what the consumer would see in their actual homes.
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This concept ensures that the product is visible from 3 angles.
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Lever adaptation provides added graphic real estate, while the belly-band highlights the deadbolt in combo packs.
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A concentric thermo-formed exterior alludes to the secure lock within, while also highlighting the knobs contours.
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A simple 2-part construction makes this concept the most easily executable.
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Flipping the orientation and widening the base created a more confident stance on shelf.
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This concept keeps the entire front panel clean for maximum shelf presence.
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The bent mirrored-finish insert shows multiple product angles at once and mimics the knobs metallic finish.
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We placed added emphasis on the structural integrity of the corners to ensure that the package would pass all drop testing.
Final Prototypes
We worked closely with Stevens Prototyping, providing them with die-lines and artwork to help create high-end prototypes for realistic retail simulation testing.