NIXON - OUTSIDER PACKAGING
The Outsider is Nixon's first foray into the smart-watch category, so we wanted to ensure that the user's first touchpoint/ experience was a memorable one.
We wanted a package that not only highlighted the Outsider's durability, but also created a re-usable form that wouldn't go straight to the recycling bin.
The final design is utilitarian and understated. The case is water resistant and can store a GoPro, Trace Puck as well as other essentials for your next adventure.