CINCINNATI INC - FACTORY EQUIPMENT
Along with a brand refresh, Cincinnati Inc wanted to redesign two of their new high performance machine tools to serve as aesthetic benchmarks for their new fleet. We worked closely with their engineering team to create achievable designs that highlighted C-I's high-level machine performance.
BAAM 3-D PRINTER
BAAM is a revolutionary large-scale 3-D printer, so we made sure that the 4 groups we ideated within all referenced back to this one-of-a-kind technology, both directly and metaphorically.
GO-FORM PRESS BRAKE
C-I had already created an initial prototype for their new Electric Press Brake, but wanted to redesign the exterior to match some of the new design characteristics we established through our BAAM exploration.