XRAY FM - SPRING FUND DRIVE
Working with the new creative director at XRAY to create impactful graphics for social media that fall in line with new graphic standards that are in development. This project centered around the 2017 Fund Drive and had very quick turnaround.
GIVEAWAY STAMPS
For each of the 12 days of the Fund Drive, XRAY gave away gifts to random donors throughout the day. Using a stamp booklet as inspiration, I created 12 graphics that symbolized each of the 12 gifts. I used a vintage-primary palette, primitive shapes and intersecting lines to create a unified look and feel.
PROGRAM-SPECIFIC ADS
Along with main advertisements for the radio station as a whole, XRAY wanted to create ads for specific shows they felt had strong personalities and large listener bases. After interviewing the DJs, I tailored each ad to reflect the "vibes" of each show.
