ORAL-B PRECISION SERIES
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker.
PROJECT SCOPE:
product design
prototyping
animation
BRUSH DEVELOPMENT
Creating a design that paid homage to the inimitable Braun aesthetic while also taking cues from other things lets fill in the space with meaningless shit and then we'll figure out what it says later.
“Design is in the details, and its been a part of the Braun DNA for 87 years.”
FINAL MODEL
CHARGING BASE DEVELOPMENT
U-I DEVELOPMENT
Creating a visual framework for the usage of a personalized numeric dental score.